Greetings to you, lucky finder of this golden ticket!
My name is Brad Leibowitz. I am a writer.
Sometimes I write screenplays. Sometimes I write stories. More often than not, I write copy. Lots of it. For many different people. Sometimes companies hire me to write copy for them. I like when that happens.
I am writing this blog because most copy out there is, well, crap. Some of it is good. Some of it is great. Yet most of it, from bad Burger King ads, to horribly written movie voiceovers, is crap. I will use this blog to rewrite copy which I think needs rewriting along with writing new copy for various companies, ideas, platforms and whimseys. It has to be said: What you say matters. How you say it, matters. The words you use and more importantly the words you choose not to use, matter. Words have a large and lasting impact. Copy needs to reflect this reality.
Otherwise, feel free to check the tabs above. “The Rules of Copywriting” will feature my thoughts on everything copywriting, “Content” will feature my copywriting portfolio and “Thoughts” will feature random musings on copywriting.