Here’s the thing, I read a ton of content on social media, content strategy, community development, SEO and digital marketing. Well, let me rephrase that. I read a ton of shitty content on social media, content strategy, community development, SEO and digital marketing. More often than not, the articles I read which are blasted all over Linkedin and Twitter are hastily written drubs of content that serve the sole purpose of clicks and organic traffic without ever giving anything back. It’s awesome that your company has figured out that Google rewards your brand for fresh content but please, stop providing me with shitty lists on basic concepts that an ape could figure out.
What’s worse is most content is written for the sake of writing. Have you ever been reading a piece of content and halfway through you think to yourself, “man, this guy is full of shit”? It happens to me all the time. Too often content strategy strangles under a hardened content calendar instead of flourishing with good ideas and a centered message. Due to this, I am going to use this space to talk about how to write for a targeted audience and not suck while doing it.