Maybe the largest complaint against the Cloud isn’t that the term is amorphous. Maybe the largest complaint against Cloud Computing technologies are that they aren’t tangible. Sure, you can make use of a SaaS application or PaaS to develop the next great mobile app, but for the everyday consumer, outside of Spotify, Dropbox and social media networks, the Cloud doesn’t translate. You could make the argument that the tangible – the physical aspect of Cloud services – are smartphones, tablets and mobile devices. While this argument could be made, the Cloud only helps power those devices. Cloud Computing isn’t an iPhone or a Google Nexus 7. And so, with no true tangible physical device to harness Cloud Computing services to human touch, the service, although highly popular, greatly useful and extremely needed, will remain something of a mystery to the public market. For the vast majority of the market, it will remain a concept with limited application.
The Internet of Things (IoT), on the other hand, shouldn’t have this problem.