Tag Archives: Internet of Things

Selling the Internet of Things

Marketing the Internet of Things

In an IoT article published today, BGR referenced a December 2013 report which stated the Internet of Things industry will be worth $309 billion by 2020. Further, Cisco CEO John Chambers noted the staggering financial figure of $309 billion is just the tip of the iceberg.

“At the Mobile World Congress trade show, Chambers said he believes the Internet of Things will create $19 trillion in ‘economic benefit and value’ in the next decade.”

Let that sink in for a moment. $19 trillion, with a T, in “economic benefit and value” over the next decade. As $19 trillion is a massive number, here is some more information for you. In 2010, there were roughly 9 – 10 billion connected Internet of Things devices in operation. By 2020, that number is expected to jump to 50 billion. If the history of the IoT history tells us anything, the predictions might be right and yet, if predictions tell us anything, the numbers might be coming from thin air.

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Making the Internet of Things Tangible

Internet of Things Home Security

Maybe the largest complaint against the Cloud isn’t that the term is amorphous. Maybe the largest complaint against Cloud Computing technologies are that they aren’t tangible. Sure, you can make use of a SaaS application or PaaS to develop the next great mobile app, but for the everyday consumer, outside of Spotify, Dropbox and social media networks, the Cloud doesn’t translate. You could make the argument that the tangible – the physical aspect of Cloud services – are smartphones, tablets and mobile devices. While this argument could be made, the Cloud only helps power those devices. Cloud Computing isn’t an iPhone or a Google Nexus 7. And so, with no true tangible physical device to harness Cloud Computing services to human touch, the service, although highly popular, greatly useful and extremely needed, will remain something of a mystery to the public market. For the vast majority of the market, it will remain a concept with limited application.

The Internet of Things (IoT), on the other hand, shouldn’t have this problem.

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