On the Fight for Net Neutrality

Fighting for Net Neutrality

Net Neutrality is a topic I have covered a lot in other spaces. From talking about The End of Net Neutrality, to covering Why the Internet is Broken, to writing about The Case For A Faster, More Powerful and Affordable American Internet, Net Neutrality is a topic I care deeply about.

For those of you who don’t know what Net Neutrality means, it is the simple concept that consumers can access large scale services (Google, Facebook, Twitter, Netflix) and smaller websites (like this one) at the same speed without cost. Net Neutrality is the leveling force behind the Internet. Without it Internet Service Providers (ISP’s) could specify which websites and content providers consumers could reach at a higher speed for a higher cost and which websites/content providers consumers could reach at a lower speed for lower costs. If you are saying to yourself the fight for Net Neutrality sounds like ISP’s imposing Internet tolls on companies and consumers, you are dead on. The fight for Net Neutrality is the fight to keep the Internet a level playing field sans tolls, taxes or pay to play charges.

The fight for Net Neutrality goes deeper than being able to stream your favorite Netflix content at the same speed and access than your Spotify content. The fight centers on the foundations of the Internet vs. capitalism.

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Content Marketing: Ditch The Editorial Calendar, They Suck

Editorial Calendar Example

Content marketing is an interesting game. With the rise of search engine marketing (SEM), keyword search, trending topics and social, providing fresh content to the market and your clients is more important than ever. If you don’t believe me, check into some of the things Matt Cutts and the Google Webmaster team has been saying recently regarding content marketing and Hummingbird.

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How to Write For Your Audience and Not Suck

How to Write for an Audience

Here’s the thing, I read a ton of content on social media, content strategy, community development, SEO and digital marketing. Well, let me rephrase that. I read a ton of shitty content on social media, content strategy, community development, SEO and digital marketing. More often than not, the articles I read which are blasted all over Linkedin and Twitter are hastily written drubs of content that serve the sole purpose of clicks and organic traffic without ever giving anything back. It’s awesome that your company has figured out that Google rewards your brand for fresh content but please, stop providing me with shitty lists on basic concepts that an ape could figure out.

What’s worse is most content is written for the sake of writing. Have you ever been reading a piece of content and halfway through you think to yourself, “man, this guy is full of shit”? It happens to me all the time. Too often content strategy strangles under a hardened content calendar instead of flourishing with good ideas and a centered message. Due to this, I am going to use this space to talk about how to write for a targeted audience and not suck while doing it.

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It’s About Customer Connection, Not Technology

Cross Channel Marketing Matters

I spend a good portion of my day talking to clients about how their newest greatest technology is going to change the face of business. It doesn’t matter the product. It doesn’t matter the company. Regardless of whom I talk with, I am always left with the feeling that for a lot of marketers and IT minded individuals, the IT products – the tech – will serve as the major selling point.

The only problem with this is, it isn’t true. More and more, I find myself telling clients that while the technology needs to be solid, it isn’t enough to foster a long-term business/customer relationship. All too often companies are too caught up in their tech based solutions and not focused enough on providing a clear consistent message to their clients across all of their marketing channels.

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Your News Content Isn’t My News Content

Differing News Content

I will admit it. I am a self professed lover of pretty much everything Google does. Sure, my emails aren’t fully secure and Google is collecting more consumer data than any other company or government agency on the face of the Earth, yet all in all, I love Google.

As a digital content marketer, I also love cookies and retargeting. For those that don’t know, a cookie is:

“A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is a small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user’s previous activity. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items in a shopping cart) or to record the user’s browsing activity (including clicking particular buttons, logging in, or recording which pages were visited by the user as far back as months or years ago).” – Wikipedia

Retargeting works off cookies. For those that don’t know retargeting is an online cookie-based platform which utilizes basic coding to follow you around the Internet. Have you ever visited Express.com to look at some clothing only to find their ads showing up on the side of your browser while on Facebook or any number of sites? That’s retargeting.

Now, as a digital content marketer, I love cookies and retargeting. It allows for more in depth tracking and a continued customer push to get involved in the company sales channel. As a digital content strategist, I love HTML cookies and retargeting. As a voracious news consumer, I hate Internet cookies and digital ad retargeting. Continue reading

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Cloud Computing Projections: A Rant

Cloud Financial Projections

Begin Rant

Question: What is the last Cloud financial projection you heard or read about? What was the number? Was it an astronomical figure slated for more than five years removed? If you’re like me, I constantly read Cloud Computing projection articles which lay claim to Cloud services and data center services gaining X level of revenue by X year. Also, if you’re like me, the more articles you read about the financial projections of Cloud Computing solutions, the less and less you trust the projections. Sure, it’s great to say that Cloud hosted services will head north of $135 billion by 2020, but the truth is, all the projected figures are just that, projected financial figures. Just like projections for stocks, no one really knows if a certain number is going to be hit or not.


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Internet of Things Devices Which Need to Happen

Internet of Things Parking Meters

I live in New York City. If you have a car in NYC (why, I don’t know) you are subject to city parking rules. Not a day goes by in which wondering if same side street parking rules are in effect or if they are off. For those New York City motorists, misunderstanding what day correlates to what parking rule can mean the difference between a happy day and an angry morning spent paying the city $150 in parking fines.

There is something to be said for real world information in real time. Sure, it would be great to have a fridge which automatically populates a notepad on your smartphone or tablet with the items you need to buy at the market but all in all, the possibilities for connected Internet of Things devices are more granular. If the Internet of Things is going to thrive, companies and governments need to look at the solution with one question, “how can we use the Net of Everything combined with Big Data and Cloud services to create highly granular and communicative devices which inform overall populace with real time day-to-day information carrying the weight of altering decision making?” Another way of saying this, “how do we create a parking meter which will get the average NYC driver out of a same side of the street parking violation?”

With this in mind, I want to share three connected devices which need to happen on a mass scale.

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Selling the Internet of Things

Marketing the Internet of Things

In an IoT article published today, BGR referenced a December 2013 report which stated the Internet of Things industry will be worth $309 billion by 2020. Further, Cisco CEO John Chambers noted the staggering financial figure of $309 billion is just the tip of the iceberg.

“At the Mobile World Congress trade show, Chambers said he believes the Internet of Things will create $19 trillion in ‘economic benefit and value’ in the next decade.”

Let that sink in for a moment. $19 trillion, with a T, in “economic benefit and value” over the next decade. As $19 trillion is a massive number, here is some more information for you. In 2010, there were roughly 9 – 10 billion connected Internet of Things devices in operation. By 2020, that number is expected to jump to 50 billion. If the history of the IoT history tells us anything, the predictions might be right and yet, if predictions tell us anything, the numbers might be coming from thin air.

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Making the Internet of Things Tangible

Internet of Things Home Security

Maybe the largest complaint against the Cloud isn’t that the term is amorphous. Maybe the largest complaint against Cloud Computing technologies are that they aren’t tangible. Sure, you can make use of a SaaS application or PaaS to develop the next great mobile app, but for the everyday consumer, outside of Spotify, Dropbox and social media networks, the Cloud doesn’t translate. You could make the argument that the tangible – the physical aspect of Cloud services – are smartphones, tablets and mobile devices. While this argument could be made, the Cloud only helps power those devices. Cloud Computing isn’t an iPhone or a Google Nexus 7. And so, with no true tangible physical device to harness Cloud Computing services to human touch, the service, although highly popular, greatly useful and extremely needed, will remain something of a mystery to the public market. For the vast majority of the market, it will remain a concept with limited application.

The Internet of Things (IoT), on the other hand, shouldn’t have this problem.

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Jump off Page

Greetings to you, lucky finder of this golden ticket!

My name is Brad Leibowitz. I am a writer.

Sometimes I write screenplays. Sometimes I write stories. More often than not, I write copy. Lots of it. For many different people. Sometimes companies hire me to write copy for them. I like when that happens.



I am writing this blog because most copy out there is, well, crap. Some of it is good. Some of it is great. Yet most of it, from bad Burger King ads, to horribly written movie voiceovers, is crap. I will use this blog to rewrite copy which I think needs rewriting along with writing new copy for various companies, ideas, platforms and whimseys. It has to be said: What you say matters. How you say it, matters. The words you use and more importantly the words you choose not to use, matter. Words have a large and lasting impact. Copy needs to reflect this reality.

For future notice, if you want to get in contact with me, feel free to find me on Facebook, Twitter or Linkedin.

Otherwise, feel free to check the tabs above. “The Rules of Copywriting” will feature my thoughts on everything copywriting, “Content” will feature my copywriting portfolio and “Thoughts” will feature random musings on copywriting.


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